Choose a Goal

To find a right insurance plan for you

Protect your family

Plan a second home

Plan Your Child’s future

Manage retirement

Buy a House

Secure your child’s future

Protect your family’s future.

Hi, great to know that you want to build a legacy for your family, let us understand your requirements better.

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Build a legacy for your family.

Hi, great to know that you want to become the wind beneath your child’s wings. Let us understand your requirement better:

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Nice to meet you <first name>

male male

female female

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Build wealth for your child’s future.

Hi, great to know that you want plan for your comfortable and super fun retirement, let us understand your requirements better.

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Great to know that! <name> is identified as?

male male

female female

other other

Great, when do you celebrate your birthday?

Plan for your golden retirement years

Hi, great to know that you want to plan for your second income, let us understand your requirements better.

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Nice to meet you <first name>

male male

female female

other other

Great, when do you celebrate your birthday?

Plan for your second income

Hi, great to know that you want invest for your dream house, let us understand your requirements better.

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Nice to meet you <first name>

male male

female female

other other

Great, when do you celebrate your birthday?

Buy your dream house.

Hi, great to know that you are planning for your family’s future, let us understand your requirements better.

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Nice to meet you <name> , What do you identify as?

male male

female female

other other

Great, when do you celebrate your birthday?

How to buy IndiaFirst Life Radiance Smart Invest Plan?

Basic Details

Share your basic details or details of the person for whom you will be buying this plan

choose-plan

Premium Amount

Select your ideal premium amount and payment frequency

premium-amount

Investment Strategy

Select an investment strategy that meets your unique financial goals.

select-stategy

Make Payment

Once your payment is complete, the plan will be issued to you.

make-payments

Why Choose IndiaFirst Life Insurance Plans?

1.79 Crore

Lives Secured Since Inception

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Available in 16,500+

BOB & UBI Branches

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₹34,403 Crore

Assets Under Management (AUM) as of Mar'26

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1 Day

Claim Settlement Assurance

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Investment Strategies You Can Choose From

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Automatic Trigger Based Investment Strategy

Our ULIP plan automatically shifts gains to safer funds once a 10% return threshold is reached, helping ensure steady growth during market fluctuations

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Fund Transfer Strategy

We allocate premiums between equity and debt funds using rupee cost averaging to optimise returns and reduce market risk over time.

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Age-Based Investment Strategy

Our ULIP plan automatically shifts to safer funds as you age, ensuring a balanced approach to growth and security.

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Defined Allocation Strategy

Set your preferred fund allocation, and we'll rebalance your portfolio bi-annually to keep it aligned with your investment strategy.

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Smart Switch Option

In the last five years of your ULIP, funds are gradually shifted to lower-risk options to help protect your corpus from market volatility.

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Self-Managed Strategy

Enjoy complete investment flexibility with 10 segregated funds, allowing you to switch and redirect investments based on your goals and market opportunities.

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How does the IndiaFirst Life Radiance Smart Invest Plan work?

Meet Mr Kumar, a 40-year-old male who made a smart choice with the IndiaFirst Life Radiance Smart Invest Plan. Here's a breakdown of his ULIP plan:

Plan Option ChosenFamily Care
Yearly PremiumINR 2,50,000
Life Cover or Sum Assured Chosen₹ 25,00,000 (10x)
He has invested for5 years
He will receive benefits in10 years

Investment Strategy:  Mr Kumar optimised his investments with the Defined Allocation Strategy, distributing funds as follows in IndiaFirstLife Radiance Smart Invest Plan:

Dynamic Asset Allocation30%
Flexi Cap Equity25%
Sustainable Equity25%
Equity Elite Opportunities20%

 

Rebalancing:  To enhance savings and adapt to market dynamics, his funds were rebalanced every 6 months. This strategic approach helped maintain the desired asset allocation, ensuring his investment aligned with his financial goals and market conditions in the ULIP plan.

Returns anticipated for Mr. Kumar:

@8%₹3,34,92,608
@4%₹1,32,88,611

 

Benefits of Life Insurance:  In the event of Mr Kumar's untimely passing during the policy term, IndiaFirst Life insurance covers the remaining premium payments. This ensures the policy continues until maturity, supporting his loved ones in achieving their goals through Indiafirst Life Radiance Smart Invest Plan.

Claim Settlement Process

IndiaFirst Life ensures a simple and transparent term insurance claim settlement process so that your family receives financial support without delays.

  • Claim Registration

    You can register your claim using any of the given modes: online in our website, through email or call, by visiting us at branches, by courier or by immediate registration. Click here to learn more in detail.
  • Claim Assessment

    Our team will thoroughly evaluate the claim details and notify you if any further information is needed. All the information will be shared with you on your registered contact details – SMS/Email/Letters.
  • Claim Settlement

    After a comprehensive evaluation, we will render a fair and timely decision on the claim.
How to Buy the Best Term Insurance Plan in India?

Claim Documents

  • Plans

  • Investment strategies

Death Claims
 

  • Duly filled and signed Claim Intimation Form
  • Original Policy Document
  • Original or Attested* Death Certificate issued by local authority
  • Claimant’s Valid bank passbook/statement or Cancelled Cheque with pre-printed Name and pre-printed Bank account number
  • Copy of claimant's photo identification proof and current address proof -
  • Copy of medico legal cause of death certificate/MCOD
  • Medical records (admission notes, discharge/ death summary, indoor case papers, test reports, etc.)
  • Prior medical records of insured/ Life assured
  • Medical attendant's/ hospital certificate issued by doctor
  • Certificate from employer (for salaried individuals)

Accidental/Suicidal Death
 

  • Postmortem report and chemical viscera report.
  • FIR/Panchnama/Inquest Report along with the final investigation report
  • Copy of driving license if Life Assured was driving the vehicle at the time of accident (applicable if 'Accident and Disability Benefit Rider' is opted)

Maturity Claims
 

  • A fully completed and signed claim intimation form.
  • Original policy documents.
  • Policyholder's PAN Card copy.
  • A cancelled cheque indicating the account number and policyholder's name, or a copy of the bank passbook.
  • NRI declaration (if applicable for NRIs)

Frequently Asked Questions

View All FAQ’s 

What is the IndiaFirst Life Radiance Smart Invest Plan?

Answer

Our IndiaFirst Life Radiance Smart Invest Plan is a linked, non-participating, individual, endowment/ savings, life insurance policy, specially designed for high net worth individuals like you, who want to provide overall protection through insurance cover, maximize returns on their savings and create additional wealth for a comfortable life ahead.

How do we value units in your policy?

Answer

We will value your units in line with the unit linked guidelines issued by the IRDAI. As per the prevailing guidelines of the Authority, Unit Price will be calculated as follows:

Market value of the assets, Plus: value of current assets, Less: value of current liabilities and provisions, if any, Divided: by the number of units existing on the valuation date (before creation/ redemption of units).

When divided by the total number of units in the fund at the valuation date (before any units are redeemed), we get the unit price of the fund under consideration.

What are the Different Types of ULIP Funds?

Answer

The funds of a ULIP represent its investment component. It allows policyholders to allocate their premium across different asset classes on the basis of risk appetite and financial goals. Understanding the different types of ULIP funds can help investors choose the right mix of growth and stability within their policy.

  • Equity Funds

An equity fund in ULIP primarily invests in stocks and equity-related instruments. These funds aim to generate higher long-term returns by participating in equity market growth.

Equity ULIP funds are suitable for investors with a long investment horizon and a higher risk tolerance, as equity markets may fluctuate in the short term but offer strong growth potential over time.

  • Debt Funds

A debt fund in ULIP invests in fixed-income instruments such as government securities, corporate bonds, and other debt instruments. The funds aim to provide relatively stable returns with lower exposure to market volatility.

Debt ULIP funds are generally preferred by conservative investors who prioritise capital preservation and predictable returns over aggressive growth.

  • Balanced or Hybrid Funds

A balanced fund in ULIPs combines both equity and debt investments within a single portfolio. The aim is to balance growth potential from equities with stability provided by debt instruments.

Balanced ULIP funds are suitable for investors seeking moderate risk exposure and a diversified investment strategy within their ULIP policy.

  • Liquid Funds

A liquid fund in ULIP invests in short-term money market instruments and highly liquid assets. The funds focus on capital preservation and quick access to funds rather than aggressive growth.

Liquid ULIP funds are typically chosen by investors who prefer minimal risk and high liquidity within their investment portfolio.

  • Cash Funds or Money Market Funds

A cash fund or money market fund in ULIPs invests in highly liquid financial instruments such as treasury bills, certificates of deposit, and commercial paper. The funds prioritise safety and liquidity.

They are suitable for conservative investors or policyholders who temporarily want to park their investments in low-risk instruments.

  • Growth Funds

A growth fund in ULIP primarily focuses on equity investments with the goal of maximising capital appreciation over the long term. The funds actively pursue market opportunities to generate higher returns.

Growth-oriented ULIP funds are ideal for investors who are comfortable with market fluctuations and want to maximise wealth creation over extended investment horizons.

 

Fund TypeRisk LevelIdeal ForExpected Return Range

Equity Funds

High

Long-term investors seeking growth

10–15% (market-dependent)

Debt Funds

Low to Moderate

Conservative investors seeking stability

6–8%

Balanced Funds

Moderate

Investors seeking a balance of growth and stability

8–10%

Liquid Funds

Low

Short-term parking of funds

4–6%

Money Market Funds

Low

Investors prioritising liquidity

4–6%

Growth Funds

High

Aggressive long-term investors

10–15%

 

What are the Key ULIP Terms to Remember?

Answer

Understanding a few key terms makes it easier to evaluate unit linked insurance plans and track how your ULIP policy performs over time. 

The following glossary explains commonly used ULIP terminology in simple language.
 

TerminologyMeaning

NAV (Net Asset Value)

The price of one unit of a ULIP fund. It reflects the current market value of the underlying investments and is calculated daily.

AUM (Assets Under Management)

The total market value of assets managed within a ULIP fund across all policyholders. It represents the overall size of the investment pool.

Fund Switch

The option that allows policyholders to move investments between ULIP funds such as equity, debt, or balanced funds, on the basis of market conditions or financial goals.

Premium Allocation Charge

A charge deducted from the premium before the amount is invested. It typically covers policy issuance and administrative expenses.

Mortality Charge

The fee charged for providing life insurance coverage within the ULIP policy. It varies on the basis of age, health profile, and sum assured.

Lock-in Period

The mandatory 5-year period during which withdrawals from ULIP plans are not permitted. This encourages long-term investing.

Partial Withdrawal

A feature that allows policyholders to withdraw a portion of the ULIP fund value after the lock-in period while keeping the policy active.

Rider

Optional add-ons that enhance ULIP coverage, such as critical illness, accidental death, or disability riders.

Sum Assured

The guaranteed life insurance amount payable to the nominee if the policyholder passes away during the policy term.

Maturity Benefit

The total fund value paid to the policyholder when the ULIP policy reaches the end of its term.

 

How to claim tax benefit on ULIPS?

Answer

ULIP tax benefits are claimed under Section 80C for premium payments, and Section 10(10D) for maturity benefits, provided eligibility criteria are met.

How are premiums allocated to units?

Answer

Every premium (new business or renewal), is allocated into fund options as selected in the proposal form or through subsequent request or as per the investment strategy opted, after deducting allocation charges, if any. 
When and how does your premium get allocated to units in your policy?
The allotment of units to you, the policyholder will be done only after we receive the premium amount.

New Business: We will allocate new units on Business the day we receive premiums if we receive these before 3:00 p.m. They are allocated the next day if we receive them after 3:00 p.m. 

Renewal Premiums: We will allocate the premium on the Premiums due date, whether or not it has been received before due date. (This assumes that the full premium is received on the due date). We will keep the renewal premiums received before the due date in the deposit account. It will not earn any returns until the renewal premium due date. On the due date, we will use the same for unit funds.

How do we value your units at the time of renewals and redemptions of your premiums? We will value your units in line with the unit linked guidelines issued by the IRDAI. 

For renewal premiums / funds switch/ maturity / surrender received till 3:00 p.m.: We will apply the closing unit price of the day on which your renewal premium/ funds switch/ maturity/ surrender is received. This can happen only if we receive it by 3.00 p.m. along with a local cheque or a demand draft payable at par at the place where the premium is received. 

For renewal premiums / funds switch/ maturity / surrender received after 3:00 p.m.: We will apply the closing unit price of the next business day if we receive your renewal premiums/ funds switch/ maturity/ surrender after 3.00 p.m. This has to be accompanied with a local cheque or a demand draft payable at par at the place where the premium is received.

For outstation cheques/ demand drafts: We will apply the closing unit price of the day on which cheques/ demand draft is realized if the cheque you issue for premium renewal is an outstation cheque/demand draft. 

Is there a grace period for missed premiums?

Answer

We provide you a grace period of 30days for payment of all premiums under quarterly, half yearly and yearly modes and 15 days under monthly mode. This period starts from the due date of each premium payment. Your policy will be considered in-force and all your policy benefits will continue during this grace period.

STEP 1: CONTACT US

Answer

ONLINE:

  • Log in to the Customer Portal here once you purchased one of our policies.

  • Go to the QRC (Queries, Requests and Complaints) section and raise the request/complaint.

EMAIL US:

CALL US:

  • On our Toll free number 1800-209-8700 from Monday to Saturday between 9am to 7pm.

  • Walk in to any of our IndiaFirst Life branch. Locate the nearest branch here.

VISIT US:

Walk in to any of our IndiaFirst Life branch and submit your grievances.

Click here to contact our grievance redressal officers in your city.

MAIL/COURIER:

Write to us at the address mentioned below:

Customer Care
IndiaFirst Life Insurance Company Ltd
12th and 13th Floor, North [C] wing, Tower 4,
Nesco IT Park, Nesco Center, Western Express Highway,
Goregaon (East), Mumbai – 400063

A written communication giving reasons of either redressing or rejecting the grievance will be sent to you within 14 (Fourteen) days from the date of receipt of the grievance

You can view our Grievance Redressal Policy here.

STEP 2: TAKE YOUR GRIEVANCE FURTHER

Answer

If you are not satisfied with our resolution provided or have not received any response within 14 (Fourteen) days, then, you may approach our Grievance Officer at any of our branches Click here.

Or you may write to our Grievance Redressal Officer through email - grievance.redressal@indiafirstlife.com.

Alternatively, you can also write to the Grievance Redressal Officer at the address mentioned below:

Rajnish Kumar
Grievance Redressal Officer
IndiaFirst Life Insurance Company Ltd
12th and 13th Floor, North [C] wing, Tower 4,
Nesco IT Park, Nesco Center, Western Express Highway,
Goregaon (East), Mumbai – 400063

Please quote your Complaint/Service Request ID. This would have been provided to you on registration of your complaint in Step 1

If no reply is received from the customer within fifty-six days from the date of registration, then the complaint/grievance shall be disposed as per the disposal guidelines laid down by the Authority.

STEP 3: APPROACH IRDAI GRIEVANCE CELL

Answer

If you are not satisfied with the response or do not receive a response from us within 14 days, you may approach the Grievance Cell of the Insurance Regulatory and Development Authority of India (IRDAI) on the following contact details:

IRDAI Grievance Call Centre (IGCC) TOLL FREE NO:155255 or 18004254732 Email ID: complaints@irda.gov.in

You can also register your complaint online at: https://bimabharosa.irdai.gov.in/

Alternatively, you can also follow the below steps:

MAIL/COURIER:

Write to us by communicating your complaints at the address mentioned below:

Consumer Affairs Department
Insurance Regulatory and Development Authority of India,
Sy. No. 115/1, Financial District, Nanakramguda
Gachibowli, Hyderabad- 500032, Telangana

FAX:

Number: 91- 40 – 6678 9768

STEP 4: REACH OUT TO INSURANCE OMBUDSMAN

Answer

In case you are dissatisfied with the resolution or your problem remains unsolved you may then directly approach the Insurance Ombudsman.Click here to find the address

The complaint should be made in writing duly signed by the customer/complainant or by his legal heirs with full details of the complaint and the contact information of customer/complainant.

  • Only if the grievance has been rejected by the Grievance Redressal Machinery of the Insurer

  • Within a period of one year from the date of rejection by the insurer.

  • If it is not simultaneously under any litigation

Disclaimer

*The amount is calculated for a 30-year-old healthy male with a premium paying term of 10 years, investment period of 20 years for a premium of Rs. 4,000 taking IndiaFirst Life Radiance Smart Invest Plan with an assumed rate of return at 23%. Returns shown is of Value Fund (SFIN:ULIF013010910VALUEFUND0143) as on 31st May 2025. Calculated using 5-year CAGR (compound annual growth rate of 23%). Please note that the amount shown is not indicative returns for the products. The returns generated through this product is subject to market risks and respective investment strategy chosen by the customer. The linked insurance products do not offer any liquidity during first five years of the contract. The policyholder will not be able to surrender/withdraw the money till the end of the fifth year. Bank of Baroda is the Corporate Agent of Indiafirst Life Insurance Company Limited and does not underwrite the risk or act as an insurer. Participation by the Bank's clients is purely voluntary. CA 0004.

 

For more details on risk factors, associated terms and conditions and exclusions please read the product brochure before concluding a sale.

 

IndiaFirst Life Insurance Company Limited, IRDAI Regn No.:143, CIN: U66010MH2008PLC183679, UIN: 143L067V01, Address: 12th & 13th floor, North [C] Wing, Tower 4, Nesco IT Park, Nesco Center, Western Express Highway, Goregaon (East), Mumbai – 400 063. Toll-free No – 18002098700. Email Id: customer.first@indiafirstlife.com, Website: www.indiafirstlife.com, Fax No. +91226570600. Trade logo displayed above belongs to our promoter M/s Bank of Baroda and is used by IndiaFirst Life Insurance Co. Ltd.

 

Spurious/Fraud Call Box:

BEWARE OF SPURIOUS/FRAUD PHONE CALLS

IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint.

Choose a Goal

To find a right insurance plan for you

Protect your family

Plan a second home

Plan Your Child’s future

Manage retirement

Buy a House

Secure your child’s future

Protect your family’s future.

Hi, great to know that you want to build a legacy for your family, let us understand your requirements better.

right-icon-placeholder

Nice to meet you <first name>

What do you identify as?

male male

female female

other other

Great, when do you celebrate your birthday?

Build a legacy for your family.

Hi, great to know that you want to become the wind beneath your child’s wings. Let us understand your requirement better:

right-icon-placeholder
right-icon-placeholder

Nice to meet you <first name>

male male

female female

other other

Great, when do you celebrate your birthday?

Build wealth for your child’s future.

Hi, great to know that you want plan for your comfortable and super fun retirement, let us understand your requirements better.

right-icon-placeholder

Great to know that! <name> is identified as?

male male

female female

other other

Great, when do you celebrate your birthday?

Plan for your golden retirement years

Hi, great to know that you want to plan for your second income, let us understand your requirements better.

right-icon-placeholder

Nice to meet you <first name>

male male

female female

other other

Great, when do you celebrate your birthday?

Plan for your second income

Hi, great to know that you want invest for your dream house, let us understand your requirements better.

right-icon-placeholder

Nice to meet you <first name>

male male

female female

other other

Great, when do you celebrate your birthday?

Buy your dream house.

Hi, great to know that you are planning for your family’s future, let us understand your requirements better.

right-icon-placeholder

Nice to meet you <name> , What do you identify as?

male male

female female

other other

Great, when do you celebrate your birthday?